Thistly Cross launches first ever Up Helly Aa Cider

Thistly has teamed up with Shetland & Orkney wholesaler J.W. Gray to develop and distribute the 1st ever Up Helly Aa Cider for the 2017 Fire Festival season!

Due to be formally launched at Lerwick’s Grand Hotel in Shetland on 30th and 31st Jan, this new special edition will be on sale in local pubs & shops through J.W. Gray. It’s a 5.5%, pale golden, smooth, still cider, with an initially light apple taste which develops into a slightly dry finish. Suitable for vegetarians and vegans, it is also gluten-free.

The launch will be further enhanced with tastings on board Northlink ferries. These are currently scheduled for Viking ships MV Hrossey and MV Hjaltland on 29th Jan and 2nd Feb, as our very own Thistly Orcadian Luke travels to support Up Helly Aa and introduce Thistly’s newest special edition to both residents and visitors.

Northlink has a handy guide to Up Helly Aa here with links to the full timetable of events if you’re interested in what actually happens leading up to the galley burning: http://www.northlinkferries.co.uk/uphellyaa/

The idea for the cider came via our friendship with Lerwick’s Up Helly Aa 2017 Guizer Jarl, Lyall Gair (pictured below), who has loved Thistly since the beginning. He’s helped us spread the word about Thistly Cross at many shows across the UK whilst sharing his excellent keg-handling skills. When he told us he was Guizer Jarl, Thistly was keen to return the cider karma, and it seemed like a good way to to honour our great friend. It’s also been good to build on our relationship with J.W. Gray.

Iain Johnston, Director of  J.W. Gray & Co said: “We were delighted to support Thistly Cross with this fantastic tasting Scottish Craft cider. At Gray’s we strive to introduce new and exciting products into the Shetland and Orkney marketplace, and have been overwhelmed by the response we’ve received from the trade. Locals and visitors alike will be able to enjoy this product at most venues during Up Helly Aa”.

Thistly’s Up Helly Aa cider will be available at Up Helly Aa, and most of the Fire Festivals (dates below) in cider-boxes through JW Gray (tel: 01595 693749), and also to the public through local pubs and good local shops throughout Shetland.

Fire Festival Season Dates

Up Helly Aa (Lerwick) – Tues 31st Jan
Nesting & Girlsta – Fri 10th Feb
Uyeasound – Fri 10th Feb
Northmavine – Fri 17th Feb
Bressay – Fri 24th Feb
Cullivoe – Fri 24th Feb
Norwick – Sat 25th Feb
Walls Junior – Fri 3rd Mar
South Mainland – Fri 10th Mar
Delting – Friday 17th Mar

 

Follow Thistly’s Up Helly Aa cider journey on social media using hashtag, #VikingThistly

Further info? Drop us an email: info@thistlycrosscider.co.uk or call us: 01368 863246.

Thistly joins the Vikings!

ferry-and-cider-2Scotland’s original cider company Thistly Cross is joining the Vikings, with its latest partnership with Orkney & Shetland lifeline ferry provider NorthLink Ferries.

NorthLink Ferries’ ambition to offer a range of quality Scottish products combined with the growing popularity of Thistly Cross Cider, has led to the two companies working together to create an upgraded on-board experience.

Thistly Cross Traditional Cider will be pouring on draught on-board NorthLink Ferries’ sister ships, MV Hjaltland and MV Hrossey, as well as during the peak periods on the Scrabster to Stromness vessel, MV Hamnavoe.

glass-northlink-collageThistly Cross Cidermaker Peter Stuart said: “We’re delighted to see Thistly reaching ever further north with our new partnership with NorthLink Ferries. It’s particularly important to us that each of the vessels are accredited by Visit Scotland with ‘Taste our Best’ awards for their use of local food and drink which means their customers will expect excellent quality, and they’ll find that in our range of long-matured ciders. With this listing, Thistly Cross takes another step towards its goal of being Scotland’s premium cider, and we look forward to sailing the northern seas with NorthLink Ferries!”

Having Scottish cider on-board the vessels will serve to solidify NorthLink’s reputation for providing excellent Scottish food and drink whilst servicing the Northern Isles.

Peter Hutchinson NorthLink Ferries’ customer service director followed on: “We are committed to showcasing the very highest quality of food, drink and crafts which are available on our doorstep in Scotland.  Partnering with Thistly Cross is a great example of providing our passengers with a taste of Scotland; many are first time visitors and will not have experienced this excellent locally produced cider before. Having Thistly Cross cider on-board adds a fantastic new product to our range of locally produced drinks”.

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