Thistly Cross launches first ever Up Helly Aa Cider

Thistly has teamed up with Shetland & Orkney wholesaler J.W. Gray to develop and distribute the 1st ever Up Helly Aa Cider for the 2017 Fire Festival season!

Due to be formally launched at Lerwick’s Grand Hotel in Shetland on 30th and 31st Jan, this new special edition will be on sale in local pubs & shops through J.W. Gray. It’s a 5.5%, pale golden, smooth, still cider, with an initially light apple taste which develops into a slightly dry finish. Suitable for vegetarians and vegans, it is also gluten-free.

The launch will be further enhanced with tastings on board Northlink ferries. These are currently scheduled for Viking ships MV Hrossey and MV Hjaltland on 29th Jan and 2nd Feb, as our very own Thistly Orcadian Luke travels to support Up Helly Aa and introduce Thistly’s newest special edition to both residents and visitors.

Northlink has a handy guide to Up Helly Aa here with links to the full timetable of events if you’re interested in what actually happens leading up to the galley burning: http://www.northlinkferries.co.uk/uphellyaa/

The idea for the cider came via our friendship with Lerwick’s Up Helly Aa 2017 Guizer Jarl, Lyall Gair (pictured below), who has loved Thistly since the beginning. He’s helped us spread the word about Thistly Cross at many shows across the UK whilst sharing his excellent keg-handling skills. When he told us he was Guizer Jarl, Thistly was keen to return the cider karma, and it seemed like a good way to to honour our great friend. It’s also been good to build on our relationship with J.W. Gray.

Iain Johnston, Director of  J.W. Gray & Co said: “We were delighted to support Thistly Cross with this fantastic tasting Scottish Craft cider. At Gray’s we strive to introduce new and exciting products into the Shetland and Orkney marketplace, and have been overwhelmed by the response we’ve received from the trade. Locals and visitors alike will be able to enjoy this product at most venues during Up Helly Aa”.

Thistly’s Up Helly Aa cider will be available at Up Helly Aa, and most of the Fire Festivals (dates below) in cider-boxes through JW Gray (tel: 01595 693749), and also to the public through local pubs and good local shops throughout Shetland.

Fire Festival Season Dates

Up Helly Aa (Lerwick) – Tues 31st Jan
Nesting & Girlsta – Fri 10th Feb
Uyeasound – Fri 10th Feb
Northmavine – Fri 17th Feb
Bressay – Fri 24th Feb
Cullivoe – Fri 24th Feb
Norwick – Sat 25th Feb
Walls Junior – Fri 3rd Mar
South Mainland – Fri 10th Mar
Delting – Friday 17th Mar

 

Follow Thistly’s Up Helly Aa cider journey on social media using hashtag, #VikingThistly

Further info? Drop us an email: info@thistlycrosscider.co.uk or call us: 01368 863246.

Thistly Cross Cider Sets Sail Aboard Calmac Ferries!

calmac-bottles_tcc-editThistly Cross Cider, Scotland’s Original Cider, is hitting the high seas with a pop-up sampling tour of the Hebrides as part of Scottish Food & Drink Fortnight.

The craft cider maker is toasting its new partnership with Caledonian MacBrayne Ferries with a series of samplings on board six of the ferry operator’s Taste of Scotland accredited vessels. The pop-up tasting events will take place between Wed 14th and Fri 16th Sept (full timetable below) on a sampling tour that takes in a number of the Hebridean Isles including Islay, Mull, Skye, Harris and Lewis.

Thanks to the recent listing with Bidvest Logistics, three craft cider varieties (Traditional, Real Elderflower and Real Strawberry) from Thistly Cross’ range will be stocked aboard all ten Taste of Scotland accredited Caledonian MacBrayne vessels.

Caledonian MacBrayne’s Onboard Development Manager, Anne Mitchell said: “We have been working hard recently to increase the amount of local produce we serve on board. A key part of our Taste our Best Award from Visit Scotland last year was demonstrating that we use more than 50% of local produce in our menus. Thistly Cross will make a brilliant addition to the range of drinks available on board and help us towards achieving this goal. We don’t just stock local produce because it’s local, but because we believe it’s the best.”

Head Cidermaker, Peter Stuart said: “The Caledonian MacBrayne ferries are an icon of the west coast of Scotland and provide the gateway to many of the communities of Inverclyde and the Hebrides. As Scotland’s foremost cider producer we are delighted to be able to take this opportunity to introduce our handmade ciders to a new customer base, locals and visitors alike, offering passengers aboard these ferries a real taste of Scotland as they journey to and from these islands”.

Tastings schedule:

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